Painkillers Are Easy to Get Into but Hard to Escape; The Image of Addiction
05715000 The Image of Addiction Opioid addiction can be nearly impossible to combat, but many organizations are employing their very best efforts in recent Public Service Announcements. Indeed, we see many public service images about drugs of all sorts, and specifically about prescription drug abuse and addiction, but The Orthopaedic Trauma Association’s “Opioid Safety” is particularly effective in communicating the impact of opioid addiction to children, teens, and adults with prescription medication issues themselves, to family members and loved ones of users and addicts, and to physicians who may wish to rethink their approaches to prescribing. To that end, “Opioid Safety” displays a carefully-executed use of color, shape, imagery, composition, and language and influences viewers via power of message, timeliness and context, and clarity of message. First, the power of this ad’s message, opioid abuse and safety awareness, is evidenced through several key elem
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